Here is my New Year’s resolution:

I promise to try one new idea per ___ that I have never tried before, to build my business. I will track responses and see if it works better than my current techniques. This can be applied to the script I use on the phone to reach out to people I have never met, a cover letter, elevator speech, resume, or whatever.

I will survey my customers after every meeting to see what I can do better. Feel free to tell me what I could do.

At the end of every conversation with a friend, client, or stranger I will ask each of them “How can I help you?” Thank you, Alex, for NEVER failing to do this.

I will volunteer my time to those less fortunate. I helped make sandwiches for the homeless last Sunday. Thank you, Jennifer, for putting the event together. If you would like to help, email Alan Law at info@363days.org. He is a retired teacher who hands out sandwiches 363 days a year. He needs volunteers who have time to help assemble sandwiches or deliver them in bulk to homeless shelters. If you are an out of work executive, it is a good way to put your own problems in perspective.

What is on your list?

Happy Holiday and Happy New Year!

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Most importantly, top executives can not only perform more effectively than many of their peers, but they can communicate their ideas and impact to the rest of the organization and industry. The CEO needs to be able to influence the world outside of the company such as VCs (Venture Capitalists), Wall Street stock analysts, and the industry at large. Most competencies of a successful CEO are about soft skills. The CEO must be able to advocate a vision and future success. Promote the potential of a company not yet delivering that service/product. Demonstrate presence, gravitas, and panache.

Regardless of how far down the path to CEO you are now, getting ahead in the work world is increasingly about soft skills and demonstrating your ability to lead ideas, influence others, and be a rainmaker. Are you building those skills? Are you having the conversation with your communities to demonstrate your prowess in these areas? Is your story as convincing as it could be?

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Someone usually gets promoted to Sales Manager based on his/her track record as a solo Account Executive rather than on his/her potential as a leader and sales coach. Most often the AE received limited training, but not enough to explain the good sales numbers. Ranking is more the result of personality (relationship building) and persistence. When that AE is promoted to the supervise others, the team’s numbers are most heavily dependent on the innate skills that came with the team.

An exceptional Sales Manager can identify and nurture the competencies that are needed for every team member’s success. The Manager can articulate the processes and benchmarks required to win most sales opportunities regardless of customer issues. Like an effective Product Manager, a top Sales Manager will probe more deeply into root causes and unarticulated problems with team members and customers than other Managers. Delivering a better ROI (return on investment) for the entire team is not an accident, it is part of that Manager’s toolkit. He can predict and deliver the team’s revenue within a very small percentage.

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Most Product Managers and even Directors have “complete responsibility” over product features and pricing with influence over strategies within marketing objectives approved by the GM or CEO. However, it is easy for the mid-level manager to get caught up in the decisions that have to be made every day. A typical Manager is at the helm of a product for only 18-24 months before being rotated to another product. So the scope of a Manager is necessarily short-sighted and fairly tactical and it is easy to lose sight of long term product priorities and the big picture of what is good for the company and customer.

An exceptional Product Manager stretches the boundaries of inquiry into areas and questions not addressed by his/her predecessors. This may include reaching out to external resources such as ad agencies or research houses for increased intimacy with the Voice of the Customer. Inspiration may come from lots of secondary research into articles and the trade press or by many deep discussions with executives from other companies and disciplines such as experts in supply chain, finance, or packaging. It may be new packaging rather than the product within that is the key to increasing sales. A Product Manager less knowledgeable about packaging would not have explored the issue.

If you are a Product Manager with strengths your peers don’t possess, have you showcased your assets as strongly as you could? Is it clear what you did that led to the successes? Can we be fairly certain from your pitch that you are exceptional? Or does it require a leap of faith?

If you cannot yet call yourself exceptional, have you laid out the roadmap of how to be considered exceptional in the future? Making it to VP or CEO is not an accident. It is the result of a carefully considered string of actions.

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Much of what we have been taught to do to make us valuable to “the job market” is more about the convenience and profit of the employer rather than giving the employee maximum control over his/her destiny and security. However, as company agendas will continue to be less and less stable for an individual employee, a “Portfolio Career” strategy is a concept you need to understand as a pro-active means of a establishing a foothold for you in a new industry in case your current job disappears or if you wish to change roles long-term.

On a simple level, a “Portfolio Career” means someone earns income from more than one simultaneous employer by choice or necessity. It is not a new concept. “Freelancers” in ad agencies and “Contractors” in IT have been doing it since the 1970’s as a means of gaining exposure to a wide variety of clients/technologies as quickly as possible. Folks with multiple jobs are easy to find in any industry in Europe.

Deliberately selecting unrelated simultaneous jobs spreads your risk if any one industry or skill area shrinks. Remember when the telecom industry shrunk by 70% in the 1990’s? Ad agency work has been shifting over 20 years from mass media like network TV and magazines to the Internet and other personal media. A Portfolio Career would protect you in similar transitions. Read the rest of this entry »

Topics: career strategy, hidden job market, networking, solving problems | 2 Comments »